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Wednesday, April 18, 2012

Review: Earth Day 2012 mineral eyeshadow by Ferro Cosmetics

What is mineral makeup?
Bare Escentuals started what it dubbed “the mineral revolution” when it launched its loose powder foundations in the mid 70s. Competing brands soon followed, all offering the claim that mineral makeup, made from crushed pure minerals, was more “natural” than conventional makeup.
What makes mineral makeup different from traditional makeup isn’t the ingredients it contains, but what’s left out. That list, for many leading brands, includes preservatives, parabens, mineral oil, chemical dyes, and fragrance. These are all possible causes of irritation, one reason many dermatologists recommend mineral makeup.  
Titanium dioxide and zinc oxide are both physical sun blocks, so a uniform application of mineral makeup will provide some sun protection. “It’s sufficient for those days when you’re just running a few errands outside.." [webmd]

What is Ferro Cosmetics?

We are a brand founded by Celebrity Makeup Artist Krissy Ferro, that makes 100% natural mineral makeup. Our Company is woman and family owned and operated with operations in New York and California.
Learn more about Krissy Ferro

Founded by a makeup artist is great, but how does that benefit the products?

Essentially, every product was custom made for you.Being a makeup artist put Krissy Ferro in front of thousands of women while working directly in the beauty industry. Every single woman expressed the same desires and complaints, especially concerning allergic reactions and skin irritations. Krissy used the voices of her clients as inspirations behind every single color and every single product to create products that lasted hours and hours, were easy to use, easy to match their skin, and completely chemical and irritant free.
Also - 
Our products contain triple the minerals than the other brands, and we do this because these additional minerals may cost us more to produce the products, but they make each product apply and adhere to the skin effortlessly, leaving an HD finish once applied. 
90% of the cosmetic industry is made in China or outside the USA. We make and formulate our own products in the USA.
Initial questions before testing this product were:

  • will it be long lasting?
  • will it give me the color pay off i'm looking for?
  • will it be easy to apply?
Earth Day 2012 is a limited edition to honor Earth Day (April 23) and is part of Ferro cosmetics' Eye Candy 15 hour mineral eyeshadow. 

Eye Candy 15 Hour Mineral Eyeshadow | Pure Mineral Pigments for Long Lasting ColorPure vegan mineral pigments for the eyes that multi-task as much as you do. Stays put without creasing, never irritating, always gorgeous. Safe for wear anywhere on the face, lips, and body, so get your creative juices flowing! Extremely water-resistant, irritant-free, preservative-free, long lasting 15 hour mineral eye shadows. 

Earth Day 2012 is the newest Limited Edition shade in honor of Earth Day! -$1 from every purchase is donated to the Environmental Working Group.-This gorgeous green makes every eye color smashingly gorgeous. Applied sparingly, it gives a sheer color wash to brighten eyes. Apply more for a rich and sultry smokey eye perfect for spring.-A creamy-like matte finish with gorgeous subtle green mica mineral flecks that add just a touch of glam.-Tell all your admirers you're wearing an Eco-friendly product by Ferro Cosmetics that is good for the planet AND your skin!

The Test-

I received a limited edition Earth day 2012 eye candy mineral eye shadow early this month. When swatching this eye shadow on the back of my hand it was a pigmented medium forest green color with a slight hint of flecks. 

The day after I received it, I began playing with testing the Earth Day and I was initially concerned. With my shadow brush, I dipped it into the eyeshadow container and I applied the shadow on a bare dry lid with a patting motion to pack on the most color. I did this a couple of times to have the color pop and finished the rest of my makeup. The color was such a pretty color with a surprisingly matte finish. That day we went to see the Easter bunny and it was a lovely 70 degree day in Las Vegas. My concern was after 2 hours, I noticed that the shadow had creased tremendously and the color had faded. This was disconcerting because the claim of crease free and long lasting color was out the door. 

I wanted to ensure that my initial test was a fluke so I did another day with Earth Day using the same method of patting the color on. Once again, 2 hours later the color on my lid creased and I needed some explanation. I emailed the Ferro Cosmetics team describing what I was doing and they suggested a few tips. They offered to brushing on product to lid instead of patting and dry skin is harder for product to adhere to so applying light moisturizer. 

I always wear a primer before applying eye shadow but for the sake of testing this product, I proceeded to apply the product in a 'windshield' motion on a dry bare lid and what a difference! The color stayed on without creasing and expecting less vibrancy of color after more than 15 hours this product stayed put! To test waterproof abilities, I took water to my fingers and tried to rub the shadow off. Instead of shadow rubbing off, I had the remnants of my mascara smeared on my face with shadow still intact.

So my initial questions before testing are revisited -

  • will it be long lasting? YES, over 15 hours and took makeup remover to remove!
  • will it give me the color pay off i'm looking for? Yes, very build-able product! Go as sheer or as dark as you want!
  • will it be easy to apply? It is easy to apply but a certain technique needs to be done so that it meets the product's claim.

Earth day 2012 was featured in May's People style watch magazine for being long lasting and non-irritating.


  • All natural and pure
  • Limited ingredients
  • Pigmented
  • crease free and long lasting without primers
  • waterproof
  • Prompt response from team and even from the owner, Krissy
  • Addressed the common downfalls of eyeshadows without primer by staying put
  • Had a matte finish
  • Vegan and cruelty free
  • protects skin from the sun and both UVA and UVB rays with 20% Zinc Oxide and Titanium Dioxide


  • Took me a couple of tries before it worked to the way it needed
  • Pricy but you are paying for an outstanding and high quality product

I really like this product! It did all it claimed and it was great to know that I was using a natural product!  I would really love to try more Ferro products because they have gained a fan in me with this wonderful product! 

Once again, this product is a limited edition color and purchasing it will contribue $1 towards a great cause! If you are interested in getting this gorgeous color to celebrate Earth's 400th birthday or just celebrate Earth month, visit Ferro Cosmetics so you don't miss out! They also have some great package deals that you can take advantage of!

Check out one of two tutorial looks (link below).

Tutorial - http://www.reeracoma.com/2012/04/video-mini-reviewtutorial-earth-day.html
In short -

Packaging - Wrapped in cute patterned tissue, the container had a black twist cover and a clear plastic base. Lid had the Ferro logo and bottom container had label with name of eyeshadow and ingredients. Easy to un-assemble - twist lid then remove sticker covering the mini square openings to the product. 
Texture - refined smooth texture
Ease of use - Yes, but proper application will get the full benefits of the product. Easy to tap product out.
Smell - unscented
Cost - $17 (for Earth Day 2012 eye shadow). Every order ships at $1.99!
Additional - Earth Day 2012 is a limited edition product. For every Earth Day sold, $1 will be donated to EWG. The company has a section on their website about mineral shadow application
More information - http://www.ferrocosmetics.com

Ranking - 5 out 5 stars
Would you recommend it to a friend? YES!

What are your personal experiences with mineral makeup? What's important to you in makeup?

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Don't forget:

FTC: A huge thank you to Krissy Ferro & team for allowing me to review this product! Featured product was sent by ferro cosmetics for review at no cost, I am in no way affiliated with the company. No cash compensation is being received for promoting/reviewing this product. My opinion about this product is 100% honest and are not construed or influenced by ferro cosmetics.


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